Asiasana customer orientation
Co-creating a customer journey with non-marketing experts
Artikkeli
18.11.2022 - Aro Päivi, Alapeteri Anna
Creating a customer journey can help organisations embrace a more customer-oriented mindset to business. In the Empowering Underground Laboratories Network -project Oamk participated in creating a customer journey with non-marketing experts from underground laboratories by using principles and tools of service design. Service design as a co-creational approach offered user-friendly, p...
